Productivity and Prosperity in the Age of Intangibles

Dates

May 5-9, 2025

Length of Course

5 days

Delivery Method

Online

Cost

$625 CAD
Executive certificate: $2,750

This course is offered as part of the Executive Certificate in Governance and Innovation in the Age of Intangibles, a 5-week program with micro-credentials on Digital Transformation or Digital Public Policy.
The course is also available to be taken separately by interested participants.

About

CIGI BuildingOverview: The module explores the approach to productivity and prosperity, as businesses shift from tangible assets to intangibles, such as data, intellectual property, and digital platforms.

Takeaways: Participants will understand the fundamental drivers behind the rise of intangible assets, how to leverage them strategically, and the challenges they pose for measurement, management, and policy.

Topics of Discussion: 

  • Defining productivity and prosperity in the intangibles era
  • Measuring and Managing Intangible Assets in the Digital Age
  • Policy Implications of an Intangible-Driven Business
  • Impacts of Intangibles on Inequality and Wealth Distribution
  • Case Studies: Successful Companies Leveraging Intangible Assets

Instructor

James HintonJames W. Hinton is a senior fellow at CIGI, where he contributes expertise on intellectual property (IP) and innovation. He is an IP lawyer, patent agent and trademark agent with his firm Own Innovation. He has worked closely with the Council of Canadian Innovators on Canada’s innovation initiatives and national IP strategy. James is co-founder of the Innovation Asset Collective and a proud supporter of Canadian technology companies. He is also an assistant professor at Western University, where he teaches on the commercialization of innovation.

Format

Course Delivery:

The course is delivered virtually through the BEI-net. The module includes:

  • A total of 5 online learning hours over the course of the week, including pre-recorded sessions (3 hours) and a live case study exercise facilitated by the module leader (2 hours)
  • Office hours for module instructor support
  • Access to supporting material, recommended readings and interactive learning

Course Assessment: 

The module includes a live case study discussion via Zoom scheduled for Friday, 11am-1pm. This online case study exercise brings participants together to practice critical analysis and problem solving, while also giving them the opportunity to network and discuss ideas with like-minded peers.

During this session, participants will be divided into groups to discuss the selected case study further, enriching their project-based learning experience. They will be assessed based on a one-page submission responding to a task that applies module learning objectives to the case study context, which will be due shortly after the module ends.

Audience

This module of the Executive Certificate in Governance and Innovation in the Age of Intangibles is designed for all levels of professionals driving digital transformation, policy-making, and governance initiatives. The course is particularly valuable for civil servants, lawmakers, civil society leaders, scholars, and graduate students committed to shaping digital governance strategies and policies. 

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